Lead Graphic Designer & Animator
Real-Time Money Movement Report and Campaign
Bringing NeuroID's research on real-time payments to banking and fintech audiences through a motion-first social
campaign that made fraud data quick to understand in a crowded feed.
The Brief
Design a page research report on real-time money movement, translating NeuroID's survey data on push payments and consumer behavior into charts and layouts that banking and fintech readers can scan quickly.
Create a data visualization system for the report's key findings that could also be reused in campaign assets.
Produce a series of cross-platform ads for social and display, each built around findings from the report. The goal is to drive downloads, and provide leads while also bolstering credibility with a data driven thought leadership piece.
My Role
Design the report end to end, including layout, data visualization, and the visual system for the full comprehensive document as well as the campaign at large.
Build the campaign's visual language from the report, so the charts, type, and color in the PDF carried directly into the ads.
Animate and produce social and display ads, turning individual findings into short stand-alone assets that drive with the larger campaign.
My Strategy
Treat the report as the source for every asset. Designing the PDF first meant the data visualizations could be adapted into motion rather than redrawn for each ad.
Lead each ad with one stat or consumer insight pulled from the report, so the message lands before someone scrolls past and the full PDF becomes the natural next step once the curiosity is there.
Split the campaign by angle (the payment method shift, the decline of cash, and consumer expectations) so each ad reached a different concern while all pointing back to the same report.
Results to Date
5%
33%
of NeuroID's total site traffic comes from the report, making it one of the most visited resources on the site.
engagement rate from visitors coming to the report, showing that readers stayed and explored instead of bouncing.