I'm Mariah
Florez-MacInnis

& this is my resume

Downloadable version

linkedin

mflorezdesign@gmail.com

Technical Skills

Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere, After Effects, Dimension, XD, Acrobat)  |  Figma  |  Sketch  |  WordPress  |  HubSpot  |  Squarespace  |  HTML  |  CSS  |  ClickUp  |  Jira  |  Monday.com  |  PowerPoint

Core Competencies

Brand Identity & Management  |  Graphic & Digital Design  |  Typography  |  Logo & Packaging Design  |  Ad Campaign & Social Media Creative  |  Email Design  |  UX Design  |  Motion Graphics & Animation  | Video Production  |  Photography & Photo Editing  |  3D Renders  |  Illustration  |  Infographic Design  |  Event Displays  |  E-commerce  |  Content Creation  |  Project & Budget Management  |  Team Collaboration  | Creative Problem Solving

Professional Summary

Senior Graphic Designer with 12+ years of experience translating business objectives into compelling visuals across digital, print, and motion media. Directly contributed to 790% organic blog traffic growth, 35% sales increases, and 48% social follower growth, all through design-led initiatives. Expert in brand identity, multi-channel content, and cross-functional collaboration.

Education

MONTSERRAT COLLEGE OF ART

BFA in Graphic Design
Beverly, MA

MILFORD HIGH SCHOOL

Concentration in Graphic Design
Milford, NH

Senior Graphic Designer

Rightworks
March 2025 - Current

  • Template Systems: Build and maintain 30+ Figma and Adobe Express template system with 86 interchangeable backgrounds enabling 330+ asset combinations; social templates achieved 21%+ average engagement on LinkedIn ads, exceeding custom-designed alternatives over 6-month period

  • Webinar Assets: Redesign webinar template system with 7 style variations across expanded ad sizes, reducing production time by 6x while maintaining asset performance and increasing production quantity.

  • Platform Rebrand: Co-lead community platform re-brand aligned with Rightworks integration, delivering 20+ templated assets that accelerated production timelines and elevated content standards

  • Thought Leadership Visual Strategy: Establish the design structure and visual system for Rightworks’ long-form content, including 20+ page ebooks and data visualizations, to position the brand as a category thought leader. This project resulted in 5  longform assets to date.

  • Design System & Strategy: Define creative direction for Modern Firm initiative, building research-backed 5-level icon system extended across assessment, white paper, and full supporting campaign.

Freelance Senior Graphic

MFM Creative
Nov 2012 - Current

  • Serving Diverse Industries: Design across B2B, B2C, and e-commerce sectors (cybersecurity, mental health, IoT, medical), delivering paid social, white papers, brand identity, infographics, and sales enablement

  • Case Studies: Produce client case studies driving 5% of total site traffic with 33% engagement rate, consistently achieving top performance across client properties

Senior Graphic Designer

Sondermind
Nov 2022 - Jan 2024

Total Brain
May 2020 - Nov 2022 (Company acquisition)

SonderMind

  • Brand Integration: Led Total Brain acquisition rebrand, partnering with Marketing and Brand Strategy to unify two platforms into single cohesive visual identity

  • Social Content: Created TikTok, Instagram Reels, and social animations addressing mental health destigmatization and driving audience engagement growth

Total Brain

  • Social & Email Campaigns: Executed paid and organic campaigns across Twitter, Instagram, YouTube, LinkedIn, and Facebook, achieving 48% YoY follower growth, 20% avg. email open rate, 4% CTR, and 790% YoY organic blog traffic increase

  • Brand Ownership: Owned brand guidelines and asset consistency standards across Product, UX, Sales, and Customer Success teams

  • Co-Branded Campaigns: Built co-branded marketing toolkits with enterprise partners (IBM, AARP, Nationwide) supporting B2B and ABM campaigns across email, social, SEO, paid, and events

  • Video & Activations: Produced end-to-end video production (videography, voiceover, motion graphics, animation) and manage print and event materials for virtual and in-person campaigns

Graphic Designer

DEKA R&D
January 2019 - May 2020

  • Brand Overhaul: Revamped brand guide with modern design standards and produce internal communications, apparel, technical illustrations, and product photography across DEKA and subsidiaries

Graphic Designer

LEDVANCE
November 2016 - January 2019

  • E-Commerce & Email: Execute e-commerce redesign for 40+ products and produce monthly SMART Home newsletter achieving 22% open rate and 6.5% CTR

  • Co-Branded Creative: Designed co-branded campaign creative with Amazon, Home Depot, Walmart, Google, and Apple, driving 35% average sales increase while art directing full product line repackaging

  • Retail Packaging & Displays: Designed exclusive packaging and in-store displays for Walmart, Home Depot, and Lowe's partnerships while directing offsite photo/video production for product applications and educational content

Graphic Designer

Ideal Graphics
Nov 2011 - Dec 2012

  • Calendar Design: Designed monthly calendar for Storage Auction Solutions to drive customer engagement and event awareness